Global Media, Global Culture Essay

The boundaries that separate whizz nation from another ar no more real than the equator. They atomic number 18 merely convenient demarcations of ethnic, linguistic and heathenish entities. They do not define business requirements or consumer trends.(IBM).Boundaries delimit countries. Or, at least, this is their function. Boundaries separate usages, languages, governments, currencies, people, economies and finiss. But, is this true? Nationalisms argon rising in a adult male that tends to the globalization. Is it so that we atomic number 18 all equal for the multinational companies?thither argon a lot of definitions of globalization. Most of the definitions (to not say all of them) argon related with the capitalism system. According with Mar Sez globalization has triad steps in the history until arrives to the actual situationWe can sell globalisation in two senses. In a wider sense, it message the bigmouthed tendency that took place in the capitalist system. This concept talks virtually the power that drove capitalism to go across the boundaries to look for raw(prenominal) material and current marketplaces. In a strict sense it means a concrete phase that begins with three concrete historical facts the winner of the neo-liberal powers such as USA or United Kingdom (Ronald Reagan and Marg art Thatcher), the hostile debt in the Third World (1982) and the fall of Berlins wall in 1989. Sez (1999), p. 12All of us (Im referring to the develop countries) are connected between ready reckoners and internet, press, radio, television and cinema. We can learn untried traditions or new ways of life with each media. Everybody knows who is Nicole Kidman or Gucci. We can wassail a Coke with a Big Mac in somewhere.There are not boundaries for information or products. We can see the similar advertisement in US or in India. But are not they divers(prenominal)? Dont they have different farming, tradition or language? New ways of advertisement can crucify th e boundaries. Only have to show images and sell the products without words.The media configures our lives, our way behaviours, our minds. They make us. They are cultural factories. They make the perfect target to the products, the perfect consumers trends. The national individuation is threatened. Young people drink the said(prenominal) soft drinks, smoke the alike(p) cigarettes, wear identical branded clothing and shoes, play the same computer games, watch the same Hollywood films and listen to the same Western obliterate music. Ellwood, W. (2001) pp.53.Governments make pacts about laws and economy. The European countries are being united in the European Union (EU). Although the citizen of each country have different tradition, they culture is very similar and is almost like the American one. These countries share currencies, political economy politics and, in soon time, laws. The challenge of producing and marketing in many a(prenominal) countries, with many currencies, has f ed the creation of modern international money market and currency trading. Davis, J (1999) pp.38Countries member of the European Union share a European Parliament, Justice Court of the European Communities, European Central Banc, commission of the Regions and so on.The products of each country can transfer boundaries without taxes. These products are exchange without differences in each country. It doesnt matter if are German or Italian. The products are sold like if they were from the same town. They share a new globalizated culture. Somehow this globalizated culture has adopted elements characteristics from each country. In this way the globalizated culture can survive.Business are in the business of government and governments are in the business of business. Sivanandan, A. (1999) pp.9. Sivanandan makes a perfect summary of as the governments are in disposition of the ample companies. And these companies want to make exclusively one market around the world. In this way, they tho have to make only one marketing campaign. Helped by mass media and governments, multinationals can obtain their objectives. Governments take profits of the business and help to the great companies to develop their plans.Countries depend on the others in the production of their products. They have decentralized the production of the products in different countries looking for a cheap manual labour. This stretching of the boundaries of the economically executable by new technologies happens at al points of the circuit of capital in production, and in the circulation of commodities and money. As companies, driven to expand profits, take advantage of the new boundaries, the components of globalisation take shape. Davis, J (1999), pp.38But in this world where culture and business are globalizated, nationalism take more popularity around the countries. zip wants to lose his identity. They mixed the globalizated culture (American culture) and the traditional culture. French person go away keep it traditions and way of life but will wear the same cloth, will drink the same drink, will eat the same aliment and will see the same films than a Cyprus or Turkey person.In conclusion, globalization is a process that shows two faces the first one shows the differences between countries and the diversity around the world, creating a nationalism and pride to belong to a country. And on the other hand shows how the countries depends on the others and there are likeness between countries, cultures and markets.In this way, I agree with the topic of the assignment boundaries only delimit ethnics, languages and cultural entities. Marketing, mass media, governments and multinationals have made disappear the boundaries and the great differences between the cultures creating an only and great world-wide market.Reference list Mar Sez, V. M. (1999) Globalizacin, nuevas tecnologas y comunicacin. Madrid Ediciones de la Torre, pp. 12 Davis, J (1999) belt along & Class The threat of Globalism (Vol.40, no.2/3, 1998-1999), capital of the United Kingdom embed of Race similarity, pp.38 Sivanandan, A. (1999) )Racism, culture, markets, London Institute of Race Relation, pp.9 Ellwood, W. (2001). The no-nonsense guide to globalization. LondonOxford, pp.53Bibliography Mar Sez, V. M. (1999) Globalizacin, nuevas tecnologas y comunicacin. Madrid Ediciones de la Torre (1999) Race & Class The threat of Globalism (Vol.40, no.2/3, 1998-1999), London Institute of Race Relation Sivanandan, A. (1999) )Racism, culture, markets, London Institute of Race Relation Ellwood, W. (2001). The no-nonsense guide to globalization. LondonOxford Gabriel, J. (1994) Racism, Culture, Markets. New York Routledge