Curry Powder Indusrty

INDUSTRY PROFILE India is a land of spices where umpteen varieties argon grown in the different regions of the state. The people of the country atomic number 18 fond of spicy nutrient so the spices argon the nigh authorised ingredient in any Indian dish. The nation is not dear the big producer and consumer of spices still besides a study shammer in international food food marketplace, exporting the surplus and importing the deficit. Spices play an main(prenominal) role in enhancing the flavor and taste of the processed foods. They argon also social functiond in the medicines because of their carminative, simulative and digestive properties.India produces almost all the k this instantn spices and is the largest exporter of this commodity. backdrop spices atomic number 18 extensively employ in all types of curried dishes in India and abroad. Although spices are traded chiefly in an unprocessed form, a small yet monumental quantity enters international trade as spi ce pulverises. lop pulverize is the foremost of those blends or mixes and sometimes consists of 20 or more spices intentional to add the characteristic flavor of an Indian train, which is appreciated all over the gentleman. Apart from the overseas market, processed line up demolishize is becoming usual in the national market also.Hence the demand for unadulterated spices and apparel disintegrate in attractive handy packaging is fast emerging. provender INDUSTRY IN INDIA In India, agricultural and dairy field read achieved remarkable successes over the last three and half decades. Besides be one of the originations largest producers of food grains. India ranks second in the world in the harvest-festivalion of fruits and vegetables and first in milk production providing some(prenominal) needed foods security to the nation. India is one of the worlds major food producers but accounts for less(prenominal) than 1. 5%of international food trade.The value of the India n food industry has increased from 3. 09 one thousand thousand in 1993-94 to Rs. 3. 99 trillion in 2000-01. The segment with largest development potential have been identified as dairy, fruits and vegetables and poultry. Food marketing is a highly regulated industry. Regulation in food marketing attempted regulates competition and monopolistic condition facilitates trade, comfort consumers and directly influence food price and faster economic and cordial progress. India produces variety of spice products. No country in the world produces as more than kind of spices products as India producing.The Indian spices and garb powder market plays an important role in the daily life of Indians. Now, plume powder industries have a prominent role in food product industry in India INDIAN SPICES India is the largest producers of spices in the world as the live on is apparently suitable for the cultivation of spices. Spices are cultivating in 28 states and 7 territorial provinces in India. As of now, India is producing around 2. 5 million tones of respective(a) spices valued approximately 3 billion US$ and holding a premier position in the world.Moreover India is the major exporters of spices in the world under the auspicious of India government owned Spices board of India, which is the apex organic structure for the export promotion of spices in India. This was established in 1987. The board plays a far reaching and influential role as a development, regulative and promotional agency for Indian spices. In early days Indian people were stored the variant kinds of spices such as chilly, turmeric, coriander and so on, for preparing the various dishes and gravies. These spices were separately and blending depends on the nature of dishes.Spices used to flavor with the alleviate of indigenous tools at home by women, as that was the custom during that period. In course of time situations are changed, people are forced to use electronic devices in order to reduce their domestic job. In turns, they used readymade snip powders at their home. Gradually they have fallen in to a habit of victimisation instant raiment powders from the open market. Taken shoot of this situations several firms were came forward to launch garment powder industries. That is why curry powder industries were emerging immensely all over the country.As of now curry powder industries have a prominent role in Food industry in India. CURRY POWDER The name dress up powder today is synonymous with the Indian food. The word curry is believed to be delivered from the South Indian Tamil World Karhi. During the British Raj in India, curry evolved as the world described Indian food cooked in this spices sauce. all over the years, the foreigners, especially British who leaved or visited India . Slowly started to introduce the curry to outside the world. The good commercial curry powder was hard to attend during the early days.People had to make curry powder from scratch if they t reasured quality. However, now more good curry powders are easily effectuate in India as well as western super markets. Curry powder is blend or mixture of the different spices, which defers according to geographic regions or personal preference. CURRY POWDER INDUSTRY In the scenario, economic system exhibits high line of consumerism. The curry powder industry has witnessed the entry of many companies in the Indian market by pumping huge amount of majuscule in order to capture the market share.However many domestic companies have emerged with various attraction products with a view to overcome the country wide companies and capturing a large number of customers. On our observation most of the companies are performing satisfactorily for a particular dent to fit fast in the market it has to meet the 4 As. That is the market customers should be aware of it, should be an acceptable, available and affordable. Obviously, the manufactures should understand the need and wants of the customer and provides total satisfaction in order to succeed in the traffic world. Curry powder is a well known name among the Indian people.It is the combination of finely powdered spices. For each dish in that respect are different curry powder spices. For each dish there are different curry powders but the ingredients are more or less the same. Now a days most of the housewives are using this ready-made curry powder and so the quantity required is increase day by day. So this is an industry by which a sensitive entrepreneur can start without second though. But the manufacturers should give tending for capturing the market. Now days not only the urban people but villages also have a craze for these ready-made curry powders. in that respect is a good market for curry powder in India and abroad. The major players in the curry powder in India are Eastern, Melam, Mangala, Saras, etc. As Keralas largest producer of condiments, Eastern Condiments (P) Ltd has helped to keep the famou s spice lane alive. With an experience of over 30 years in producing spices, they have provided their consumers with systematically high quality powders and blends Melam the word means a multiple of musical theater instruments in harmony creating a fast of exotic and exquisite music. M. V. J. Foods (India) (P) Ltd.cochin china brings out a variety curry powder and spice powder under the brand name Melam. The melam range is vast and includes a cracking variety of perception. devon, THE SPICE of life deven foods gives a wide range of reminiscent spice powders and curry powders for all culinary needs. They use only take up quality spices and process them in appropriate condition. Sara spice is the condiment producing unit of the Anna group. caller is involved in the production and exports of Indian spices. Like curry powder, Masala powder, Indian whole spices since the past two decades. CURRY POWDER MARKETAlthough Indian spices have been in the world market for several centuries, the curry powder business, particularly curry masala (blender, spices) has not been exploited by the Indian entrepreneurs to a significant extent. Export of this product has not registered any significant growth producers in un organized sector have dominated the domestic market, for curry powder and curry masala . Obviously the curry powder growth industries brand promotion continues to be significant till recently. However, few manufacturers from the organized sector have been promoting branded products in Kerala market recently.Competition has turned to be aggressive with the stagnation in the international market. Producing of curry powder and curry masala are involving in marketing strategies to ensure significant market shares although in specific segment DOMESTIC MARKET The India market for curry powder is estimated at Rs. 500 Cr. This is account for 25% of world role of curry powders. The curry powder market is estimated to be around Rs. 150Cr, with approximate 35% of mark et in south India. The curry powder market in Kerala is estimated at Rs 70 Cr. The market can be categorized in to 3 groups. * The premium segment The medium segment * Un organized sector In the previous segment the major brands in the market are Everest, Melam Saras and MDH . the study done by various authorities revels that moast popular flaw in the premium segment is Everest with 30% market share . Melam had 50% market share, while other brads had a negligible share in the premium segment. However, the premium makes up only 30% of the total market of curry powder in Kerala. The medium segment consist 50% of total curry powder market, Easter is the market leader in the segment. The unorganized segment consists of 20% of the total curry powder market. international MARKET Exports of spices from India usually take place in bulk form. The export of value added products are few, as none competitive prices cannot survive in the International market. Curry powder is value added spice p roduct. the world consumption of curry powder is estimated to be 20000 metric piles in 2004, 2005. Exports of curry powder from Indian keep fluctuating between 2500 to 3500 metric tons . An analysis of annual exports of curry powders from India reveals that the exports do not show much variation . in total value terms the figures have been increase over the years .In Indian curry powder industries, there was a few curry powder industries were existed of the beginning of which the following firms were the main producers. * MDH * EVEREST In Kerala the following a few companies were existed in producing curry powders in early stages viz. * Techno curry powder * Ambika curry powder * ranee curry powder The following are the some of the manufacturers and exporters of curry powders in India. * Asha impex (P) Ltd * Alvel sales * Amas spices * Anand Exportes * Anil grover &co * Aries Exports * B. M entrprices * Brahmins food products * C. B. R masala