Marketing Plan -marketing stratgy-target customer Essay

Marketing Plan -marketing stratgy-target guest - Essay ExampleThe first step is conducting a market research for the smart home come across system (Brethauer, 9). It is important to know who is use the intersection point, who will be raise in the product, as hale as the actual people who will purchase the product, and to whom the control systems will benefit. Likewise, an adjustment should be make based on the market results. Moreover, an investigation should be conducted on the competitors of the smart home control systems. It is needful to evaluate how the in the altogether product differs as compared to the competitors products. Furthermore, test the new product with focus groups to determine their feedback to the promotions.The utilize of other marketing platforms to advertise the control system is vital. For example, the use of online promotions on social media like Facebook and twitter, using television spots, the use of out of home advertising is likewise necessary. The use of website is the most efficient flair of advertising because the word today depends on technology. Most people use the internet, a visitor may land into the smart home website, and they will be able to learn more about the new product. It is also necessary to create a public relation program where the press is allowed to review the product, past writing articles to send to the public media, providing interviews to the smart homeowners and allowing them to provide detailed information about the new product.It is also important to hold a launch event. During the launch event, many opportunities are on hand(predicate) to present the product to target market. This will bring about brand awareness and people may be interested to purchase the product. Additionally, to evaluate the readiness of the launch to ensure that the timing is coordinated and the product is readily available after its announcement. Also, the smart home control owners should create a marketing plan trac ker that will wait on in doing regular follow-ups to ensure that all involved persons is informed on the