Consumer Buying Behavior of Cosmetics

Introduction Consumer debaseing conduct is the body of work of how individuals make decision to spend the available resources time, money and hunting expedition on consumption related items i. e. , what they buy, why they buy, when they buy, where they buy, how often they buy and custom a product or services. In the process of consumers buying manner focuses on how commercial and social marketing can anticipate and in spite of appearance the marketing pillar, the knowledge generated in the consumer carriage pillar provides information for firms to bump new marketing strategies. Cosmetic relates to the treatment intended to improve person appearance outwardly. Different consumers squander got different perception towards buying decorative. With the ever-changing times and the consumer demands organization should be more customer oriented. Consumer buying behaviour with regard to decorative in comparison of Modicare and Oriflame, leading brands of cosmetic for both gender s of all ages.Modicare an India brand deals not only with cosmetics but also with habitation care, nutrition health and wellness, personal care, laundry care, food and beverage, agriculture and automobile care. Oriflame on the other hand is a Sweden brand dealing in general with cosmetics. A comparison study on these two brands on their cosmetic as how consumer observe attracted to buy them, how consumer s satisfied with the products and what make the consumer to buy the products.Marketers must study the customer taste, preferences, wants, shopping and buying behavior because such study provides the clues for developing the new products, price, product changes, messages and other marketing immingle element which help in the growth of organization. Thus studying the consumer behavior is a very complex process, as it involves not only the scotch factors but also the emotional factors. Objectives of the study * To study the purpose of purchase cosmetic * To study consumer decis ion on choosing brand * To study the benefits of cosmetics To study the advantage and disadvantage of cosmetic. Description of the problem The problem is to identify whether cosmetics have really work as being advertised and various cosmetic meant for different problem has brought solution or not. Justification for the proposed study The understanding for taking up the study is to know the effects of cosmetics which make the consumer get attracted to it. Database The target population for this research would be adult with age of 17-30 and the selective information will be collected through both primary as well as secondary source.