Compairing the Websites of Dell Computer and Compaq Computer :: Compare Direct Marketing Websites

Compairing the Websites of dingle Computer and Compaq ComputerIn the exploding world of e-commerce, the ability of a company to attract customers using websites is critical for the companys success. The give of the website by two computer manufacturers, Dell and Compaq, is evidence of this fact. Dell is the antecedent in the direct marketing of computers to customers via the Internet. As the success of Dells marketing approach became apparent, other computer companies such as Compaq wee-wee tried to market their product directly via the Internet as well. In evaluating the Dell and Compaq computer websites, several areas had to be assessed and compared for their soundness in promoting the product. The intravenous feeding main areas included in the evaluation of the websites were the prey audiences for each company, the direction chosen for the website, the content of each website, and the structure of each website. However, the experience of Dell in direct marketing has allowe d them to create a website that is more effective for a wide customer base than the Compaq website is. The first area of evaluation was the comparison of the target markets for both Dell and Compaq. In evaluating the Dell propertypage, the target audience was determined to be affaires and administration institutions. The Dell inhabitancypage contains five cogitate to other areas of the website, one each for small businesses, large businesses/healthcare, education, government, and shoes/home office. In splitting the business into four categories, the emphasis Dell places on business customers is evident and identifies its target audience as predominately business and government customers. However, Dell is obviously vying for individual computer sales to homes and consumers. In addition, in examining the Dell homepage, the target audience can also be place as customers who are users of the Internet, as Dell does not sell computers in stores. Dell is a direct retailer of compute rs and uses the Internet as its simple source for customers to place orders, although Dell does allow for phone sales as well. In contrast, examination of the Compaq homepage identifies the primary target audience of Compaq to be home computer users. Compaq advertises discounted computer models directly on its homepage, creating a sense that Compaq is attracting home users since home users slant to shop for computer deals. Businesses on the other hand, tend to obtain their discounts by purchasing computers in bulk quantities. However, Compaq is seeking business customers as evidenced by its links for small and medium businesses, green light businesses, government institutions, and educational institutions.